St Giles launches website in Arabic, Spanish and Turkish

In its 70th year as a trusted name in English language education, St Giles International – a prominent language school with six year-round centres across the UK and Canada – has marked the milestone by launching newly localised versions of its website in Arabic, Spanish, and Turkish.

Every year, around 10,000 people from all over the world enrol in St Giles's English language programmes, many of them from Arabic and Spanish speaking countries as well as Turkey. By offering its website content in these languages, the school aims to support potential students who are interested in its programmes but do not yet speak much English. Says Estelle Fabregat, Marketing Manager at St Giles: "People looking for language schools have many choices. Introducing St Giles, providing information and engaging with prospective students in their native language helps us stand out from the competition."

The decision to localise the site was based on two main factors. First, analysis of website metrics showed that a large number of sessions were coming from Turkey, but bounce rates were high and engagement was low. Second, when looking at the top five nationalities of students booking directly with St Giles, Turkish, Spanish and Arabic-speaking countries were among the highest. “We wanted to help these students as much as possible by translating key pages on our website,” added Estelle Fabregat. “Our goal is to make their customer journey as easy as possible by providing content they’re most interested in, in their own language.”

The translation and localisation project were carried out over a 2-month period by Orange Translations UK Ltd, which completed the work directly within the website's WordPress environment. The project manager in charge at Orange Translations, Sydney Manahan, was thrilled to see the project completed: "While we encountered a number of technical challenges, we had excellent support from St Giles and its web design specialists at ExtraDigital who helped us find work-arounds, especially regarding WPML, the WordPress add-on for managing multilingual content on the site. Another fulfilling experience that broadened our skill set was learning LiveCanvas, a WordPress plugin that allowed us to work on a variety of user interface elements."

As St Giles marks 70 years as a trusted name in English language education, this multilingual website launch reflects its continued commitment to innovation and supporting students from all backgrounds around the world.

The language versions of the website is live as of May 2025 and can be accessed at

https://www.stgiles-international.com/ar/ (for Arabic)

https://www.stgiles-international.com/es/ (for Spanish)

https://www.stgiles-international.com/tr/ (for Turkish)

For more information about translation of WordPress websites see WordPress translation and localization services or contact Orange Translations at any of its translation offices.